Thursday, June 17, 2010

sex in the city?


Is how designer Ivana Sert makes a woman feel.


(Miami, June 14, 2010) – SALON ALLURE announced today that Istanbul-based Ivana Sert
Beach Fashion by Ivana Sert, featured in the just-released film ‘Sex and the City 2’, will launch in the U.S. at its July 17-20 tradeshow. The event will be held at W South Beach and will offer designers, retailers, press, and other members of industry, the latest view of the flourishing swimwear industry, currently the largest growing segment of the apparel business.

Celebrity stylist Patricia Field, who has styled for the ‘Sex and the City’ series since its inception, met Sert while on a business trip to Turkey. After attending a fashion show for Sert in Istanbul, Fields chose a swimsuit from her Glamours collection, which is donned by actress Kim Cattrall in the new film. The swimsuit, called “Jewel of my Body”, features over 350 special cut Swarovski stones and retails for $2,000, with other pieces in the collection priced as low as $240. Sert, who hopes to establish distribution in the U.S., will showcase the ‘Sex and the City 2’ swimsuit and the Glamours collection exclusively at SALON ALLURE.

“I wanted to launch my collection in a resort setting that would compliment my brand, and Salon Allure provides an ideal platform”, says Sert. “It’s an opportunity to connect with the U.S. and other important markets all in one place at one time.”
“Ivana Sert Beach Fashion brings a fresh perspective to the industry, and we are delighted to have her in our inaugural SALON ALLURE show,” said Rick Fatzinger, co-founder of SALON ALLURE.

SALON ALLURE is the first and only show during Miami Swim Week to feature swimwear,
resort wear, fabric, and fiber all under one roof. The show will host the industry’s most relevant designers from around the world including swimwear designers Diesel, Tori Praver, Red Carter, Marysia Swimwear, Ivana Sert Beach Fashion, Koral, Jessica Simpson, Belusso, Charlie by Matthew Zinc, and Martha Rey; resort wear designers Si Belle by Sibel Mesta; and fabric manufacturer Xtra Life LYCRA® fiber. Running from 9am-6pm daily, or by appointment, the four-day event is a departure from the conventional trade show, combining the latest collections from globally renowned designers with cutting edge fabrics in a modern, oceanfront setting. The show will also feature innovative programs such as daily cocktails, fashion presentations, and onsite luxury brand installations. For more information visit

Lycra® is a trademark of INVISTA.

About W South Beach Hotel & Residences
W South Beach Hotel & Residences opened its doors July 2009. This 408-unit condo hotel features magnificent views of the Atlantic Ocean from every room and unique amenities such as WALL ultra-lounge, Living Room and Grove. With Bliss Spa and an impressive list of restaurant partners including celebrity-magnet Mr Chow and Soleà,
W South Beach solidifies its spot as the choice destination hotel for both W's jet set guests and Miami's most fashionable locals. The property teamed with some of the most innovative designers and artists including Anna Busta of Studio B Design, conceptual landscape designer Paula Hayes, legendary photographer Danny Clinch and
architectural firms Costas Kondylis and NBWW & Associates. For more information, please visit

Please register to attend Salon Allure by June 25 at, or contact Brown+Company PR at
Media registration is required to attend SALON ALLURE.

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