Wednesday, April 21, 2010

Ella Bella Rozio Grand Opening

beScene Magazine was invited to the grand opening of Ella Bella Rozio in Coral Gables. This two story boutique was located in the heart of Coral Gables and was sure to leave you in awe. The event was throughout the whole boutique and I mean this boutique is massive! When I walked in I was welcomed with a glass of Nuvo who sponsored the event, also there was a jazz player playing soothing beats the whole night. There were two fashion shows, one inside and one on Ella Bella Rozio’s rooftop which was absolutely breath taking. Ella Bella Rozio is a mother daughter owned boutique and they are surely two women to admire. To check out some of the pictures of the night please look below.

Photography by: Ricardo Iglesias

Please read the Post Release below:
Media Contact:
Fernando Tello
(786) 486 1788
“ella bella roZio” CoutureMiami based designer’s haute Couture House Grand Opening.
Miami, Florida–April 21st 2010 - Couture designers “ella bella roZio”, open the doors of their couture house to Miami’s trendsetters. The ella bella roZio Couture Grand Opening April 16th, 2010 began with a ribbon cutting ceremony officiated by his honorable Mayor Don Slesnick of Coral Gables, who presented the designers with the seal of Coral Gables as well as a proclamation of success award. The Grand Opening awed fashionistas as they saw high fashion models walking down the Couturier’s elegant staircase, wearing the duo’s one-of-a-kind creations. The models adorned in “ella bella roZio” Couture and make-up by MOTIVES cosmetics (Loren Ridinger) rocked out the team’s creations in the season’s hottest colors. Their Couturier was filled with Miami’s trendsetters enjoying the fabulous designs while sipping on pink cocktails by NUVO liqueur and satisfying their taste buds with delicious food from Coral Gables finest restaurants. Some of the restaurants included AVANTE GARDE(Japanese restaurant), MINT LEAF (Middle-eastern restaurant), TAVERNA GIRALDA (Spanish restaurant) and sweet bites provide by MISHAS cupcakes, PETERBROOKE chocolatier and ISLAS CANARIAS restaurant to name a few. After some food and drinks the duo invited their guests up to the Couturier’s rooftop for a NY style fashion show featuring the new embellished EZ looks of the ella1DRESS as well as the versatile dress in a series of vibrant colors (ella1DRESS “Color and Shine”). The ella bella roZio Couture Grand Opening was the “must-see” event of the season. Tastemakers enjoyed an “A” class event filled with high fashion, beauty, finesse, spectacular food, and cocktails.

Rocio Sanchez a fashion designer and icon in the industry opened the first couture house (Rozio Couture) on Miracle Mile in 1988. After taking the company to international heights with her wholesale, bridal and couture business, Rocio is proud to have her daughter Ella Tello, an emerging designer, join her in partnership. The two make a perfect combination; 25 years of experience combined with fresh new talent. Their couture and bridal collection consist of one-of-a-kind artistic pieces that represent the woman of Miami where fashion is a necessity and the latest look is a must. Now known as “ella bella roZio” the company has flourished into the hottest couture line on the runway.

In October 2009, ella bella roZio unveiled their much-acclaimed new product, the ella1DRESS. The ella1DRESS is the answer for the fashionable woman facing today’s economic reality. The original concept of the “New Couture Look,” consisted of one black dress with detachable pieces for infinite looks. The contouring fabric sculpts and shapes the body, slips on and off wrinkle free and is ideal to travel. Now the ella1DRESS is available in “Color and Shine”. The detachable garment pieces (EZ looks) come in vibrant colored silk, jersey, taffeta, laces, chiffon, and organza. The pieces are also detailed with sequence and crystal embellishments. The different styles can transform your look from a daytime executive to a glamorous vixen (The ella1DRESS is available at

Rocio and Ella are also proud owners of the “ Institute of Fashion”, an institute for aspiring young fashion designers of “Tomorrow”. The Institute gives students age’s 8to18 the opportunity to study fashion design in the atelier of well know designer’s “ella bella roZio”. The program focuses on teaching the girls to sketch, sew, and construct their own collections. The climax of the course is when the girls have the opportunity to model their own collection at the “ I.O.F.” fashion shows.

Rocio is back in the Gables, and has opened alongside her daughter Ella, the ultimate Haute Couture House. This beautiful two-story building is the proud home of their Couturier. It caters to the elite bride, Miami’s high society fashionistas and celebrities looking for that one-of-a-kind dress.

Sponsors: NUVO liqueur, MOTIVES cosmetics by: Loren Ridinger, AVANTE GARDE restaurant, MISHA’S cupcakes, ISLAS CANARIAS restaurant, PETERBROOKE chocolatier, MINT LEAF restaurant, TAVERNA GIRALDA restaurant, DA VITTORIO restaurant, SWEET PARADISE, BIG BROTHERS BIG SISTERS organization.

MEDIA CONTACT: For sample requests or to schedule interviews, please contact Fernando Tello ( of EBR PR at 786.486.1788###

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