Wednesday, May 19, 2010

young talent exposed!

ella bella roZio’s “Institute Of Fashion”Miami based designer’s “Institute Of Fashion” show.

Miami, Florida– May 18th 2010 - Couture designers “ella bella roZio”, are proud owners of the “Institute of Fashion”; an institute for aspiring young fashion designers of “Tomorrow”!

The “Institute Of Fashion” a.k.a I.O.F held its end of the year “Young Designers of America” fashion show on Sunday May 16th, 2010 at the Biltmore Hotel. Fashionistas everywhere were in awe at the talent of these young designers who are being trained in the world of Fashion Design by well-known designers Rocio Sanchez and Ella Tello at the Fashion House “ella bella roZio Couture”.

The evening started off with a cocktail hour for the guests, followed by a video presentation of the girls at work throughout the year along with the girl’s fashion headshots and sketches. The theme of this years show was “Hollywood Now and Then”. The girls opened the show with and art wear collection project where basic T-shirts were transformed into true Hollywood art and design. Following was a group of students who presented a Hollywood themed bathing suit collection with cover-ups. The show continued as each group of design students presented collections inspired by such movies as. “My Fair Lady”, “Breakfast at Tiffany’s”, “Cleopatra”, “Alice in Wonderland” and “Willie

One of the youngest I.O.F students, Kasey Riera age 10, stole the show as she strutted down the runway in her “Willie Wonka” inspired cotton candy design that won her the “COSTUME DESIGNER AWARD.”

Another student Maileth Nunez presented a spectacular “Alice in Wonderland” inspired teapot hat that earned her the “MILLINERY DESIGNER AWARD.”
I.O.F’s youngest students Layla Sturges and Isabella Pelletier showcased Shirley Temple inspired designs.

The show was then followed by Design 2,3, and 4 students presenting their collections inspired by Rock stars of today. Two of the students that have been in the I.O.F since its onset were among the most spectacular designs. Gillian Bayer designed for Lady Gaga and Tori Harding showcased a drop-dead collection designed for Rock star Pink.

The last group of students to showcase their designs were students whose project was to pick a movie star and design their Red Carpet gown for the Oscars. Among the stars chosen were Sarah Jessica Parker by Kelly Pearson; Zoe Saldana by Vivian Llano; Emma Watson by Mika Rosenberg; Natalie Portman by Carolina Pino and Charlize Theron by Jazmin Abreu.

After the I.O.F show models from the Miami Teen Board organization strutted down the runway in ella bella roZio’s one-of-a-kind dresses. The students and Teen Board models were adorned in the beautiful “eye candy cream” collection and “paint pots” from MOTIVES by Loren Ridinger.

After the show the students were rewarded for their achievements, and were given and Institute of Fashion Diploma and promoted to the next design level and the annual I.O.F award ceremony. Jazmin Abreu a high school senior attending I.O.F was chosen as “DESIGNER OF THE YEAR” and will be attending AI MIU this coming Fall as a Fashion Design major.

This was truly an eventful night commemorating the young designers of “Tomorrow”!

Girls and Boys everywhere can join the Institute Of Fashion (Full year program and Summer workshops) by NOW OPEN! SPACE IS LIMITED!

Rocio Sanchez and Ella Tello established the “Institute Of Fashion”, in 2006. The Institute gives students age’s 8 to18 the opportunity to study fashion design in the atelier of well know designers “ella bella roZio”. The program focuses on teaching the students to sketch, sew, and construct their own collections. The students also have a taste of wardrobe planning, fashion show production, photo shoots and fashion merchandise. The climax of the course is when the girls have the opportunity to model their own collection at the “ I.O.F.” annual fashion shows. The students take part in the whole production of the shows from set design, décor, hair/make-up collaboration as well as music for their own collection.

Graduates from the “Institute Of Fashion” have gotten into some of the most prestigious fashion schools in the nation (Parsons NY, F.I.T NY, AI MIU etc…) prepared to take on the competitive world that is, Fashion Design. The curriculum is a college-based curriculum that many students don’t learn till their sophomore year in college giving these students an upper hand in their craft.

MEDIA CONTACT: For sample requests or to schedule interviews, please contact Fernando Tello ( of EBR PR at 786.486.1788###

Fernando Tello
Managing Director/Publicist, EllaBellaRozio
264 Alhambra Circle.
Coral Gables, Fl 33134
786-486-1788 (Direct Line)

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